adMISSIONs

No mas mass redefines media

Roy Williams nails it: the shift of media identity and access is a changing how consumers receive and react to our messages. 

180 million Americans now carry cell phones in their purses or pockets and many of these are able to receive full-motion video. Newspaper, radio and television are no longer the new kids on the block. Even Ted Turner's cable and Japan's VHS tapes - once the bold new voices of a brave tomorrow – have become weary, bleary and stale.

Like it or not, we're entering an age of non-traditional media.

Read Roy's full story

SPAM by any other name...

Whining kids and many advertisers have something in common: if they don’t get what they want, they just make more noise. Today the din of mobile advertising became even more invasive as airport billboards have been armed with transmitters to send messages to mobile phones. Is the thinking that if continually hammered, consumers will respond? Old line thinking just keeps packing the same old SPAM in a new can without realizing consumer’s have gone organic. 

The Wall Street Journal reports: Passengers waiting to board a Virgin Atlantic Airways flight at London Heathrow airport may get an unexpected invitation on their cellphone these days. Under a new advertising program, transmitters are beaming out text messages to the phones of people walking by to ask them if they would like to watch a video-clip ad on their phone's screen. The commercial, aimed at passengers in Virgin's first-class lounge, touts a new SUV, the Range Rover Sport.

Read the WSJ article (subscription required) 

Welcome to my new blog

Marketing is one part mastery, one part mystery. My curiosity is understanding both. This blog shares my mission of breaking open the practice of marketing. From high-concept to basic tactical application, my mission is to help you understand and apply proven principles. The classroom around us is filled with examples and lessons. Being open to them and scratching beneath the surface provides endless education for the willing. The school bell is ringing, take your seats!