« SPAM by any other name... | Main | Rising cost for share of mind »

No mas mass redefines media

Roy Williams nails it: the shift of media identity and access is a changing how consumers receive and react to our messages. 

180 million Americans now carry cell phones in their purses or pockets and many of these are able to receive full-motion video. Newspaper, radio and television are no longer the new kids on the block. Even Ted Turner's cable and Japan's VHS tapes - once the bold new voices of a brave tomorrow – have become weary, bleary and stale.

Like it or not, we're entering an age of non-traditional media.

Read Roy's full story


blog comments powered by Disqus