No mas mass redefines media
Roy Williams nails it: the shift of media identity and access is a changing how consumers receive and react to our messages.
180 million Americans now carry cell phones in their purses or pockets and many of these are able to receive full-motion video. Newspaper, radio and television are no longer the new kids on the block. Even Ted Turner's cable and Japan's VHS tapes - once the bold new voices of a brave tomorrow – have become weary, bleary and stale.
Like it or not, we're entering an age of non-traditional media.
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