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What THEY say

You have two ears and one mouth--use them in that proportion.

That's advice given me over the years more than once. (Someday I'll have the wisdom to follow it consistently.) BIG Research did just that: the surveyed consumers leading up to the holiday and got open-ended answers to what's on their mind.

Read the comments for a real-time glimpse into what's really on their minds. Remember: speak in their language about what matters most to them...

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