Proof in the purchases

Skeptics take note: by December 7, 2005, ABC had already sold 800,000 downloads of shows to users of video iPods. As mentioned earlier, holding the device in your hands should be an "ah-ha" moment for you. Over $1.5 million in sales isn't merely stout evidence, but the first wave. Wait till all those iPods wrapped and under trees blink to life Christmas morning...

What if you offered a downloadable video on your site? Okay, maybe few will download it. Then again, how many of these people will show it to friends--if nothing else, to show off their cool device. Eyeballs are eyeballs and delivering your branding message in such a cutting-edge way speaks volumes about you.