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Buyers grow on trees

49treefarm3_3 December is a busy month for retailers and the slowest time of the year for real estate.

How do you beat seasonality? Attract customers by being where they are. An Indianapolis home builder did so by marketing to homeowners at local Christmas tree farms; family, festivities, homes... Relatable. Salient.

Learn how being where customers are delivered increased visits, 3% ROI and no complaints--because it tapped genuine connection between place, people and product.

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