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Age compression

Springshoes That's not how it was when I was a kid...

The first time those words slip out of your mouth, you realize time has slipped you into your parents' shoes. Time compression is not a phenomenon reserved for grown-ups. "The emotional and psychological distance between childhood and the teen years is far shorter than ever," reports USA TODAY.

To establish relationship, you first have to attract. To attract you have to speak a common language. Today, kids are speaking a language of age compression, or as the story calls it, "KGOY--Kids Getting Older Younger."

You can scream and stamp your foot at the injustice of kids denied the innocence of the growing years, or just realize this is how this age group is experiencing it. Once you make that leap, you will have slipped into their shoes; your first step in attraction marketing.


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